How it works

One #1 spot. Every takeover leaves feedback.

Launch free onto today's board and trade specific reviews for credits. To take #1 you pay with credits and review the product that's there. Lose it, and every credit comes back. Hold it when the round ends, and you're in the Hall of Kings for good.

Losing costs nothing. Only winning does.

Credits are in one of three states: available, occupied on the spot, or burned when you win.

  1. 1

    Buy credits

    $1 buys 1 credit. Buying is the only thing that costs money.

  2. 2

    Occupy #1

    Take #1 for 15 credits. Those credits are held on the spot, not spent.

  3. 3

    Dethroned? Released

    Someone takes #1 from you. All 15 credits come back to your balance, instantly.

  4. 4

    Win? Burned

    Still #1 at 9:30 PM IST: you win, enter the Hall of Kings, and the 15 credits are spent.

The rules

  1. 1One #1 spot per round.Rounds start and end at 9:30 PM IST every day.
  2. 2The cost of #1 climbs.Taking #1 starts at 1 credit, and each takeover adds exactly 1. Always whole credits.
  3. 3$1 = 1 credit.Buying credits is the only thing that costs money.
  4. 4Taking #1 occupies credits.They’re held on the spot, not spent.
  5. 5Dethroned? Released.Your occupied credits return to your balance instantly.
  6. 6Win? Burned.Hold #1 at the end of the round: you enter the Hall of Kings and those credits are spent.
  7. 7Credits never expire.They can’t be withdrawn or refunded to a card.
  8. 8Top up only the gap.To retake #1 you only buy the difference between what it takes and your balance.
  9. 9Review to dethrone.One thing you like and one you’d fix about the current #1. The king can reply.
  10. 10One product per round.Per account. Never review your own product.
  11. 11Everything is moderated.An automated moderator reads every review and comment first. Generic praise is turned away, with the reason, and your text is kept.
  12. 12Earn a little.Approved reviews earn 0.1 credit, a poll vote with an approved comment 0.1, and an upvote after Visit 0.01 (once per product), up to 1 credit a day once your account is a day old.
  13. 13Every reign gets a report.Views, clicks to your site, “Would you use this?” votes and reviews, plus a card to share.

The climb

Taking #1 costs 1 credit at the start of every round, and each takeover adds exactly 1 more. The 14th takeover takes 14 credits and the next one 15.

1234567891011121314151617181920credits, and so on

A worked example

  1. 1Alice buys 5 credits ($5).Alice5 availableBob–
  2. 2Alice takes #1 for 5 credits.Alice0 available5 occupiedBob–
  3. 3Bob buys 6 credits, reviews Alice’s product and takes #1 for 6 credits. Alice’s 5 credits come back.Alice5 available5 releasedBob0 available6 occupied
  4. 4Alice reviews Bob’s product and retakes #1 for 7 credits by adding 2 ($2). Bob’s 6 credits come back.Alice0 available7 occupiedBob6 available6 released
  5. 59:30 PM IST: the round ends with Alice at #1. Her 7 credits are burned and she enters the Hall of Kings.Alice0 available7 burned · Hall of KingsBob6 availablekept for another day

Alice spent $7 in total and won the round. Bob spent $6, lost the spot, and still has all 6 credits for another day. Both of them got a review of their product.

When rounds end

Every day at 9:30 PM IST (16:00 UTC). The site always shows the time in your own timezone, with IST alongside.

India (IST)
9:30 PM
UTC
4:00 PM
London (winter)
4:00 PM
New York (winter)
11:00 AM
San Francisco (winter)
8:00 AM

London and US times shift by an hour when daylight saving changes.

Questions

Can I get my money back?

No. Credits can’t be refunded or withdrawn to a card. They also never expire, and losing the spot gives every occupied credit back, so you only ever spend credits by winning a round.

What happens if I lose?

Nothing is lost. When someone takes #1 from you, the credits you occupied return to your balance instantly, and you keep the review they wrote about your product.

Why do I have to write a review?

Because that’s the point. Every product that gets knocked off #1 walks away with honest, specific feedback, not just a lost spot.

Is this gambling?

No. There’s no chance involved and no prize money. You pay for time at #1 and for the feedback; the rules and the cost of #1 are fixed and public.

Will holding #1 bring me traffic?

We can’t promise that. Every reign brings a specific review from whoever takes #1 from you, and a reign report with the views, clicks and votes it actually got.

What if #1 costs more by the time I’ve paid?

Your new credits land in your balance first. If someone took #1 meanwhile, you’ll see the new amount and the small difference to add, and decide again. We never charge the difference automatically.

Why 9:30 PM IST?

It’s 16:00 UTC: morning in the US, afternoon in Europe, evening in India. Most makers are awake for the finish.